The project is addressed to families, for the consumption in the household. In particular, it defines a virtuous model of sustainable consumption of drinks, thanks to the use of reusable bottles and the prevention of packaging of carbonated drinks, natural drinks and fruit juices.
The variety of drinks can be selected within a wide range, according to the needs of the customers or to predefined formats: fair trade drinks, regional drinks, health drinks, fruit juices. The service is aimed at bulk food stores, supermarkets with low environmental impact, GAS (solidarity based purchasing groups), block of flats and communities.