- Economic value is the result of commitment, creativity, care, efficiency, passion
- The production of value cannot exist without the care of both human beings and the environment: ECOnomy and ECOlogy have the same etymological origin and a common horizon.
- There cannot be any development without tradition.
- The promotion of a product or a service should be consistent with its quality.
- The need to reduce costs and be sustainable for the environment and the community is an incentive for improvement and growth.
